What’s Different About Syngenta's Purple Tomato?
Aside from the obvious – purple skin – what is it about Yoom tomato that has demand for the two-bite fruit growing in markets around the world? For growers it represents an opportunity to differentiate, and for consumers it’s an eating experience they won’t soon forget.
“Healthy and tasty in just two bites,” explained Jeremie Chabanis, Syngenta Value Chain Lead for Europe, Africa, and Middle East. “The higher levels of anthocyanins give it its distinctive purple skin.”
In addition to a unique look and taste, Yoom’s higher anthocyanins are believed to have proactive properties against certain health conditions, including high blood pressure, diabetes, and inflammation.
The purple tomato also provides essential vitamins and minerals, including vitamin C, potassium, and selenium. But what really has consumers and chefs talking is the taste.
“As the Yoom tomato ripens naturally on the vine, it takes on the wonderfully attractive deep purple color and develops its firm texture and natural sugars,” Chabanis said. “Consumers are positively surprised by this fresh flavor and unique Umami sensation.”
If you’re familiar with the four basic taste sensations – sweet, bitter, sour, and salty – it’s time to add “Umami” to your vocabulary. It’s the fifth and most recently added taste sensation and means ‘essence of deliciousness’ in Japanese. Described as savory and even meaty, Umami flavor helps deepen dishes and the consumption experience—and Yoom offers this flavor experience.
Yoom is grown around the world. Syngenta and partners are optimizing the Yoom experience to seek the best weather and growth conditions for this tomato. By spreading the geography in which the tomato is grown, it can also reduce the carbon footprint of the fruit by minimizing the distance in which Yoom is transported.
