Syngenta Sweet Corn Takes Center Stage on RFD-TV’s "Where the Food Comes From"
• Syngenta Vegetable Seeds to have two-part feature on national television series, Where the Food Comes From on RFD-TV
• Learn about the sweet corn journeys of first-generation farmers and meet the up-and-comers making a local impact
• Hear how Syngenta leverages production knowledge and its genetic capabilities to develop innovative solutions for sweet corn growers
Woodland, California, January 10, 2024 – Syngenta Vegetable Seeds will be featured in two episodes of RFD-TV’s “Where the Food Comes From,” hosted by Chip Carter. Set in the backdrop of the Central Sand region of Wisconsin at peak production time, the episodes highlight two generations of sweet corn farmers and their journeys.
Farmers that will be featured in this series include:
- Weston Hannan, a 12-year-old farm stand owner, who discovered at an early age his passion for growing, along with a “sweetness” for TripleSweet sweet corn.
- Bob Heath, an experienced farmer who works side by side with his daughter, Heidi Heath, to run Heath Farms for the past fifty years.
Though separated by years, these farmers share parallels in their stories - both with non-farming backgrounds but inspired to farm and provide quality products to their markets. See them meet up for the first time to share the experiences they’ve had with farming, or as Weston would say, “the bug you’re just born with.”
These features also highlight how Syngenta supports its range of fresh market sweet corn customers with proven varieties that not only yield but provide the desired eating experience that brings people back for more. With more than 80 years of experience in sweet corn breeding, Syngenta is dedicated to research and improvement in this crop.
Today the company offers varieties in varying levels of sweetness, color options, and more to suit palates around the world.
“As a young boy I remember selling Jubilee sweet corn out of my dad’s pickup truck and it helped shape my future. What Weston is doing really resonates with me,” said Glenn McKay Americas Regional Portfolio Manager. “The world needs more farmers."
Grab some popcorn and tune-in this Friday, January 12 at 9:30pm ET/6:30pm PT or at 12:30am ET/9:30pm PT to watch the first episode of “Where the Food Comes From.”
The second episode will air Friday, January 19 at 9:30pm ET/6:30pm PT or at 12:30am ET/9:30pm PT.
For more information about Syngenta products visit https://www.syngentavegetables.com/en-us
Syngenta Crop Protection and Syngenta Seeds are part of Syngenta Group, one of the world’s leading agriculture companies. Our ambition is to help safely feed the world while taking care of the planet. We aim to improve the sustainability, quality, and safety of agriculture with world class science and innovative crop solutions. Our technologies enable millions of farmers around the world to make better use of limited agricultural resources.
The content of this release is for information purposes only. This release is not, and should not be construed as, an offer to sell or issue or the solicitation of an offer to buy any securities or other property interests.
Marketing Communications Lead, Americas
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