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Future of Veg Field Day: Plainfield
Field Event

Building the Vegetables of Tomorrow, Today!

At Syngenta Vegetable Seeds, we believe innovation thrives through collaboration. This August, we invite our partners to Plainfield,WI for an exclusive look at the future of sweet corn, beans, and much more.

Syngenta’s Future of Veg showcases the high-potential varieties you rely on today while introducing the next generation of processing and fresh market staples.

Innovation Leadership in the Heart of Wisconsin

Join us for a hands-on experience and go beyond genetics to explore our integrated solutions—including the latest Syngenta Crop Protection and Seedcare products—designed to add value and help optimize your operation.

Walk the fields and engage with our experts at five dedicated innovation hubs:

  • Processor Sweet Corn: Our Pipeline Evolution
    Explore our processing sweet corn portfolio across a broad range of maturities and types. Discover our diverse pipeline, optimized for yield potential, disease resistance, and key processing-quality traits..

  •  Processor Bean: Enhanced Protection for Proven Performance
     Beyond our current lineup, get an exclusive look at our upcoming pipeline of future varieties. Discover how we are combining advanced seed treatment technology with next-generation genetics to help provide long-term productivity and simplified management for your operation.

  • Fresh Market Sweet Corn: Rooted in Excellence
    Trace the journey of innovation from the foundational Rogers brand to today’s cutting-edge Attribute® II Trait Stacks. Learn how decades of sweet corn expertise have evolved into a modern solution designed to simplify your daily management and protect your fresh market yields. 

  • Fresh Market Bean: Take a Looks What’s Coming Up
    Quality you can see and feel. View our fresh market bean varieties focused on pod quality, disease resistance, and the aesthetic traits that stand out in the produce aisle.
  • Diversified Solutions for the Fresh Market
    Explore our comprehensive portfolio across watermelon, zucchini, broccoli, cabbage, brussels sprouts and cauliflower. This station highlights our commitment to delivering high-performing genetics that prioritize fruit quality, disease resistance, and harvest efficiency. From the latest in watermelon sweetness and rind strength to brassicas bred for uniform maturity and heat tolerance, see how our diverse lineup provides the reliability you need to succeed in a competitive market.

More Than Just Genetics

At Plainfield 2026, we are showcasing the full Syngenta ecosystem:

  • Crop Protection: Discover Miravis Neo, that sets a new standard for broad spectrum disease control and plant-health benefits.
  • Seedcare: Protection from a broad spectrum of early-season diseases and root rots
  • Expert Insights: Direct access to our technical experts, and our sales representatives to discuss tailored solutions for your unique growing challenges.
  • Pathology:  Access our LSV pathologist and walk the demo plots to see the most significant disease issues affecting crops today.
     

Secure your spot in the future of vegetable production.