The rinds change from green to a golden straw color signaling readiness Higher aroma than standard LSL melons High yield potential
Color changing rind indicates the IDEAL time to harvest from the field and decreases risk of harvesting immature fruits Product performance can potentially increase productivity and improve farm profitability
Optimal harvest and reduce shrink Consistent quality makes growers reliable and preferred suppliers
For Value Chain & Consumers
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The rind changes color from a fresh and healthy green to a ripe and ready attractive golden straw color Higher aroma than standard LSLs
Consistent taste and eating experience bring repeat purchases, increasing overall melon consumption Visual cue eliminates the guesswork across the entire value chain Better aromatics and taste compared to traditional melons mean more satisfied, repeat, and loyal customers
More efficient logistics minimize food waste and create more value Consistent taste and eating experience bring repeat purchases, increasing overall melon consumption
